Copywriter - Job Details

Job in 'Advertising' discipline and 'Copywriter' category


Advertised Details
Job title: Copywriter
Reference code: PEN0001
Job category: Copywriter
Position status: Vacant Min Salary (p/m): R18000
Position type: Permanent Max Salary (p/m): R25000
City: Waverley,Johannesburg  
Description
Are you prepared to take Creative risks and work with a Creative Director to revolutionise creativity in South Africa. My client is looking for a Creative Copywriter to work as part of a creative team on all the company’s accounts. Ideally need experience across all media applications (TV, radio and print). The successful applicant will assist in conceptualising and creating advertising copy across a wide range of applications.
You have the ability to craft an idea by taking a rough diamond and turning it into a polished diamond.
This involves writing 'copy', i.e. coming up with original concepts and catchphrases, slogans, messages, straplines and scripts.
Skills Required
Client Management
• Attending client briefing sessions when needed.
• Gaining an understanding of the target audience and business that the
medium is aimed at
• Pitching ideas to client services team and clients when requested.
• Producing storyboards’ or scamps with Creative Director to
communicate ideas to the client

Copy Writing and Editing
• Writing clear, persuasive, original copy;
• Writing of client proposals including but not limited to creative ideas,
executions, rationales and roll out.
• Discuss theme, style and length of copy with advertisers or
management, to determine the most suitable approach.
• Amending, revising or redeveloping campaigns in response to feedback
from the creative director or clients;
• Proofreading copy to check spelling and grammar;

Creative Process
• The review and development of creative concepts with the Client Service
Teams and Creative Studio teams.
• Working closely with the Client services, Creative Director Copy and
Creative Studio teams to generate creative ideas and concepts to fulfil
the client’s brief.
• Meeting the Client Service teams to discuss client requirements and
product background; brainstorming ideas and concepts.
• Visiting and assessing different locations for potential shoots and
working on location if necessary.
• Work closely with the graphic designers to architect and implement the
overall look and feel of client’s creative expectations.
• Working in a close-knit creative partnership with the creative team to
generate workable concepts and ideas;
• Submitting ideas and discussing progress with the creative director
before making presentations to clients, client services;
• Assist Client Services team and Creative director where necessary with
ideas for advertising and promotion, often thinking up names for
products and slogans etc for other promotional material.

Social Media:

• Develop and Implement the social media strategy/content plans,
coordinating with stakeholders across the Company to ensure its
effectiveness and encouraging adoption of relevant social media
techniques for our Clients
• Manage social media campaigns and day-to-day activities.
• Manage Client’s presence in social networking sites including Facebook,
Twitter, and other similar community sites, posting on relevant blogs,
and seeding content into social applications as needed
• Perform Online Reputation Management on a day-to-day basis for Clients
• Become an advocate of the Clients in social media spaces, engaging in
dialogues and answering questions where appropriate
• Monitor effective benchmarks for measuring the impact of social media
programs, and analyze, review, and report on effectiveness of
campaigns in an effort to maximize results
• Regularly feedback insights gained from social media monitoring into the
Client Service and Digital teams, to help them evolve their strategies in
a timely fashion
• Monitor trends in social media tools, trends and applications
Additional
• Advertising agency experience
• Excellent command of English (Bonus Afrikaans)
• Develop and Contribute to creative concepts and strategy
• Working on several campaigns at once, under pressure and to tight
deadlines;
• Able to turn around copy quickly
• Exceptional creative writing skills
• Organized and able to multi-task
• Organized and able to multi-task
• Good communication and presentation skills
• Keeping up to date with popular culture and trends;
• Strong copywriting and proof reading experience, ideally with a relevant
qualification.
• Management Skills
• Skills in TV and Radio advertising.
• Ability to establish strong relationships across departments and an
understanding of client needs, the consumer experience, marketing
strategy and operational capabilities

Personal skills & attributes
The ability to manage stress, is deadline and time line driven and client focused. The successful candidate must be assertive, be able to communicate clearly and concisely and be willing to take ownership of projects. You are not required to have all the answers but must be willing to find them. Attention to detail is essential.

Experience level
A minimum of 2 - 4 years experience in Creative Copywriting and proof reading.
Travel occasionally with client services to clients.

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